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Study and analysis of the web site including; planning the strategy we will follow to optimize the site, scheduling the steps required to develop the content of the site, and re-planning the navigation areas of the site. If the site is already created this portion of the process is used to determine what type of changes (if any) will be made to the current architecture and cosmetics of the site. |
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Understand and determine your competition.
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Research and finalization of keywords to be used in the promotion of the web sites. |
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Development of initial traffic and base ranking reports. We run an initial log analysis report from your sites raw logs to see the current traffic that you are achieving on the search engines. |
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Revising and re-writing existing pages of the web site to match the keywords chosen is a must. |
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Re-develop all meta tags for every page of the website and create new information rich content pages related to your business and industry where necessary. |
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Building link popularity of your web site. Trading links with other related web sites that are found under the keywords you want to rank for and placement in related directories. |
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If in line with your strategy managing PPC at Yahoo Marketing and Google AdWords. |
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Continuous re-optimization of the websites pages (if required). |
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Continue creating weekly traffic reports and ranking reports. Proper analysis of your web sites logs is an absolute must to judge the success of your SEO campaign. Making blogs, new articles and linkswaps. |